How Small Businesses Can Use Instagram to Promote Their Products and Services?

Instagram is one of the fastest growing social media networks with more than 1 billion users. There is plenty of opportunities for your business to grow and become successful, you just need to play the right game.

Here are some tips you can follow to optimize your Instagram presence and generate business from it.

1. Optimize your profile

Use a professional looking photo as your profile pic OR if you are optimizing business account then use your logo. Enter the profile description in short and simple. Check the following 2 examples from Nike and Rand Fishkin.

Nike Instragram Account


Rand Instagram Account


2. Research Instagram post by hashtags

There are 70 million plus photos uploaded to Instagram in a single day. To stand out in the crowd you need to post better and relevant images. Before posting on Instagram do the research about your hashtags. See what kinds of posts are getting more engagement, etc.

Instragram Search


3. Post 1-2 times a day.

Post on Instagram at least 1 to 2 times a day. Posting on daily basis, helps you to reach more people, also people reminded of you or your business constantly.

4. Follow people on a daily basis

Follow people on daily basis, this will help you to gain more followers as well. Don’t follow more than 30 people in a single hour, otherwise, it will give spam signle to Instagram. Following daily will help you to gain more followers in a short period of time. In the future, you can also unfollow people, who are not following you back.

5. Use great looking images

Instagram is all about images if your image is good looking than you are definitely going to get lots of likes. Learn how to create beautiful images of your products, services or yourself to post on Instagram. You can also use tools like Canva to create beautiful images for Instagram.

6. Use Hashtags

Hashtags offer functionality to your images to become searchable on Instagram. People can find your images using right hashtags. Use at least 6 to 10 hashtags per image. Don’t use more than 10 hashtags for a single image. This strategy will help you to get more followers and likes.

7. Reply to every comment on your post

Reply to every comment you receive on your posts, this will help you to build a strong connection with your followers on Instagram. Replying to comments also create a positive brand image.

8. Use Direct Messages

Direct messages are one of the most powerful tools on Instagram to build a relationship with influencers, customers or your future clients. Using direct message you can reach to your targeted influencers and build a relationship with proper message and follow-ups.

9. Use IGTV

Instagram has a limit of 60 seconds video, if you want to publish lengthier video than Instagram TV is a great choice. It is currently growing with good numbers and there are many brands utilizing IGTV to publish video content on Instagram. If you create lengthy videos give it a try.

Follow these 9 tips to boost your Instagram account and get more followers and establish yourself as a brand.

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